Dhanteras, also known as Dhanwantari Triodasi or Dhantrayodashi, is literally translated as ‘wealth on the thirteenth day’. On this day, Laxmi — the Goddess of Wealth — is worshipped to usher prosperity and well-being. The day witnesses buying of gold and silver jewellery, as it is believed to bring good luck and prosperity. And it’s not jewellery alone; purchasing new utensils, white goods, vehicles and property on this day is also considered lucky.
The great shopping season that begins with Dussehra reaches its peak during Diwali. City streets are teeming with enthusiastic buyers dressed in their festive best. The whole atmosphere is electric.
Mahendra Jain, a trader, avers, “Dhanteras is considered auspicious and is celebrated with great pomp, especially by members of the trading community.’’ Since this day is associated with wealth, business premises as well as houses are done up and decorated to welcome the Goddess of Wealth.
Noopur Gargatte, a housewife, talks about the decoration for festival at her place. “The entrance is beautifully decorated with a flower garlands with a rangoli that comprises traditional motifs. To give a grand welcome to Goddess Laxmi, miniature footprints are drawn all over the house using vermillion and rice flour and diyas are kept burning throughout the night.”
Aruna Deshpande, a travel writer, adds, ‘‘Since Dhanteras is considered auspicious, women make it a point to buy ornaments of gold or silver on this day. If this is not possible, they at least buy a few new utensils for the home. This is because the purchase of new ‘dhan’, especially in form of a precious metal, is believed to bring good luck.”
Nikita Nashte, whose wedding is planned at the year end, says, ‘‘I have been waiting for this auspicious day to buy gold jewellery for my big day.”
With many such shopaholics awaiting the Festival of Lights, festive schemes and offers are in the air. So, what are you waiting for? Make the most of the moment.
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